How To Write A Business Plan: Part 8 "The Conclusion"

We are now onto the final part of the business plan, the conclusion. The conclusion of your business plan should be very similar to the executive summary on page one of the business plan.  When writing the final page/section of the business plan, make sure to fully summarize the business plan and pitch your angle.  It is okay to have a little bit of a sales pitch here at the end of the business plan.  So if you are looking for an investment or loan here is where you bring the whole business plan together and convince the reader that you have covered everything that needs to be covered. 

Again, with a sales-tone you want to cover the entire business plan so the last page should have paragraphs in this order (just an example):

  • Paragraph 1: Summarize the company (this should be a summary of the "Company Description" or page 2 of the business plan.
  • Paragraph 2: Summarize the strengths, weaknesses, opportunities and threats to your business plan.  Be sure that you are addressing how you will handle the threats and weaknesses specifically.  
  • Paragraph 3: Summarize the market research and why you believe the data and research in the business plan justifies your position.
  • Paragraph 4: Summarize your marketing plan in one paragraph and assure the reader that the marketing efforts laid out in the business plan are sufficient to drive sales.
  • Paragraph 5: Summarize the team the how the organization will be laid out and how it will be effective to meet company goals.
  • Paragraph 6: Summarize the financial statements which should include your yearly revenues, expenses, profits and break even analysis as well as the assumptions for those numbers.
  • Paragraph 7: Thank the reader for the oppurutnity and place a call to action such as "Call 111-1111 for more information" or "Email to find out more about our business. 

See Video: How To Write A Business Plan: Part 8 "The Conclusion" ......

Hope this was helpful,

The PushYourRank Team
Posted By: Nicholas Coriano

About The Author: Nicholas Coriano is a Business Plan Writer & Entrepreneur, Web Developer, Social Media Marketer, SEO Consultant and the founder of this blog,, and many other online businesses.  While developing websites for his own businesses and marketing his entrepreneurial ventures online, he began blogging useful tips and "how-to" articles on for reference purposes.  To retain Nicholas for help with your business plan, website launch or product launch, email