Sunday, April 20, 2014

What is a Firewall?

When you use your computer, data moves in and out of your hardware and software.  This data is termed "data packets" and a firewall check this data packet to make sure it is safe for your computer or network.  The computer and the Internet are new to society and terms and definitions are still being defined.  Here are a couple definitions for the term "firewall"

Wikipedia defines "Firewall":
In computing, a firewall is a software or hardware-based network security system that controls the incoming and outgoing network traffic by analyzing the data packets and determining whether they should be allowed through or not, based on applied rule set. A firewall establishes a barrier between a trusted, secure internal network and another network (e.g., the Internet) that is not assumed to be secure and trusted. 
Many personal computer operating systems include software-based firewalls to protect against threats from the public Internet. Many routers that pass data between networks contain firewall components and, conversely, many firewalls can perform basic routing functions.
Webopedia defines "Firewall":
A firewall is a system designed to prevent unauthorized access to or from a private network. Firewalls can be implemented in both hardware and software, or a combination of both. Firewalls are frequently used to prevent unauthorized Internet users from accessing private networks connected to the Internet, especially intranets. All messages entering or leaving the intranet pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria.
 Other good articles to check out are "How Firewalls Work" by Jeff Tyson, "What is a firewall?" by Microsoft and "How to Turn Your Computer's Firewall On and Off for Beginners" in LifeHacker by Whitson Gordon

Hope this was helpful

The PushYourRank Team

Sunday, April 13, 2014

What is a Hyperlink?

The easiest way to describe a hyperlink is to show you what a hyperlink looks and feels like.  But that would be too easy (don't worry...we will).  First a definition of hyperlink by Webopedia:
An element in an electronic document that links to another place in the same document or to an entirely different document. Typically, you click on the hyperlink to follow the link. Hyperlinks are the most essential ingredient of all hypertext systems, including the World Wide Web. (Source)
 So basically, this is a hyperlink: Business Plan Writing in New York

The hyperlink does not need to pertain to the subject matter of the linking website.  For example, you can put a hyperlink on any word or group of words on a word document, webpage, email, blog and even some social media sites.

Now let's get more technical.  The HTML <a> tag defines a hyperlink.  A hyperlink (or link) is a word, group of words, or image that you can click on to jump to another document.  When you move the cursor over a link in a Web page, the arrow will turn into a little hand. (Try scrolling over one of the many hyperlinks on the right side of our website titled "What is.." or "How to..." and see the arrow change into a hand)

The most important attribute of the <a> element is the href attribute, which indicates the link's destination.  This may be foreign unless you are working on HTML, which is common on Blogger, Wordpress or other website programs.

By default, unless changed by the developer or webmaster, links will appear as follows in all browsers:

  • An unvisited link is underlined and blue
  • A visited link is underlined and purple
  • An active link is underlined and red
W3Schools wrote a great article about hyperlinks:

HTML Link Syntax
The HTML code for a link is simple. It looks like this:
<a href="url">Link text</a>

The href attribute specifies the destination of a link.
<a href="">Visit W3Schools</a>
which will display like this: Visit W3Schools
Clicking on this hyperlink will send the user to W3Schools' homepage.

Tip: The "Link text" doesn't have to be text. It can be an image or any other HTML element. (Source)

Want to get more geeky???  Wikipedia says:
In computing, a hyperlink is a reference to data that the reader can directly follow either by clicking or by hovering or that is followed automatically. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. A software system for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext. 
A hyperlink has an anchor, which is the location within a certain type of a document from which the hyperlink can be followed only from the homepage; the document containing a hyperlink is known as its source code document. For example, in an online reference work such as Wikipedia, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms, such as tables of contents, footnotes, bibliographies, indexes, letters, and glossaries. 
In some hypertext, hyperlinks can be bidirectional: they can be followed in two directions, so
both ends act as anchors and as targets. More complex arrangements exist, such as many-to-many links. 
The effect of following a hyperlink may vary with the hypertext system and may sometimes depend on the link itself; for instance, on the World Wide Web, most hyperlinks cause the target document to replace the document being displayed, but some are marked to cause the target document to open in a new window. Another possibility is transclusion, for which the link target is a document fragment that replaces the link anchor within the source document. Not only persons browsing the document follow hyperlinks; they may also be followed automatically by programs. A program that traverses the hypertext, following each hyperlink and gathering all the retrieved documents is known as a Web spider or crawler.
If after this post you are still having trouble understanding what a hyperlink is....just look at every-time the word "Source" has been used.  That is the essence of a hyperlink.  Hope this was helpful

The PushYourRank Team 

Sunday, April 6, 2014

How To Make Money Online: The Infomediary Business Model

This model, as pertaining to websites or the digital age, was first discussed by Michael Rappa in "Business Models On The Web" section 5 of Managing The Digital Enterprise.  In the paper he summarizes The Infomediary Business Model as:
Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Independently collected data about producers and their products are useful to consumers when considering a purchase. Some firms function as infomediaries (information intermediaries) assisting buyers and/or sellers understand a given market.  --- Source 
He goes on to give example of these platforms and includes Advertising Networks (DoubleClick), Audience Measurement Services (Nielsen Ratings), Incentive Marketing (Customer loyatly programs like Coolsavings), and Metamediary (edmunds).

The basic idea is that the business model turns on information collected from one party an used by another party to sell that party goods or services.  Wikipedia defines the term "infomediary" to mean:
An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers. The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle for Customer Information. It also appeared in the book Net Worth.
 In today's era of technology, this business model is used in conjunction with other business models on blogs, ecommerce sites, media outlets and major search engines.  Basically the gathering of data from a website visitor, a search engine user or social media site member (like Facebook) give the service provider or advertiser a large advantage when targeting advertisement or sales.  See what Webopedia has to say about Infomediary, and what the Free Encyclopedia of Ecommerce has written about the subject.

Hope this was helpful

The PushYourRank Team

Sunday, March 30, 2014

What is a Favicon?

In the endless pursuit the define the Internet World, continue to break-down new and foreign terminology within the Web Space.

What is a Favicon?

A favicon is a small picture that represent a person, a user on a website, or even a website itself.  Pictures are worth a thousand words, so if you take a look at the picture within this post you will see a collection of favicons.  On a website, the favicon usually appears on the tab above the URL and domain name.  On our blog, it's the orange "B" that stands for "Blogger".  In Google Gmail, the Favicon is the little picture you see when you log in to your web-mail.  If you don't see a picture, then you probably haven't uploaded one yet.

Wikipedia describes the Favicon as:
A favicon /ˈfævɪkɒn/ (short for Favorite icon), also known as a shortcut icon, Web site icon, tab icon or bookmark icon, is a file containing one or more small icons, most commonly 16×16 pixels, associated with a particular Web site or Web page. A web designer can create such an icon and install it into a Web site (or Web page) by several means, and graphical web browsers will then make use of it. Browsers that provide favicon support typically display a page's favicon in the browser's address bar (sometimes in the history as well) and next to the page's name in a list of bookmarks. Browsers that support a tabbed document interface typically show a page's favicon next to the page's title on the tab, and site-specific browsers use the favicon as a desktop icon. 
The description adds that such icon files can be 16×16, 32×32, 48×48, or 64×64 pixels in size, and 8-bit, 24-bit, or 32-bit in color depth. The ICO file format article explains the details for icons with more than 256 colors on various Microsoft Windows platforms.

A Google search for Favicon will result in several thousand listings, the bulk of which being "generators"....websites that will automatically create Favicons for you, your account or website.  While there is generally no leader or website to recommend, it should be noted that most platforms have several standard Favicons to choose from AND allow you to upload your own. for example allows bloggers to choose from several preset Favicons.

For more info see other great articles: "What is Favicon.ico and How to Create a Favicon Icon for Your Website" by Christopher Heng, and "Creating a Favicon" by

Sunday, March 23, 2014

What is a Web Browser?

What is a browser? A browser can be simply called software which we can use to access and visit web pages. Various functions can be performed on browsers nowadays, such as visiting a simple website, login interface usage, viewing multimedia, surf from one website to the othes, sending and receiving emails and much more.

In technical terms, it is an application or a user interface which decrypts the coding on a specific URL (Uniform Resource Locator) and shows it in a readable or viewable format.

The first web browser debuted in 1991 by Tim Berners Lee and it was named as WorldWideWeb but the first most commonly known and famous browser was Mosiac which was launched in 1993 and was one of the first graphical browsers. The journey of the famous browsers till now is as under, given with the launch dates of their respective first editions:

  • WorldWideWeb, February 26, 1991
  • Mosaic, April 22, 1993 
  • Netscape Navigator and Netscape Communicator, October 13, 1994 
  • Internet Explorer, August 16, 1995
  • Opera, 1996, see History of the Opera web browser
  • Mozilla Navigator, June 5, 2002[18]
  • Safari, January 7, 2003
  • Mozilla Firefox, November 9, 2004
  • Google Chrome, September 2, 2008 
What does a web browser do? 

The web browser works in a way similar to a person who is serving in a restaurant. A user would order a website in the form of a URL, to be displayed and then the browser would use that URL to fetch the code and other data from the specified web server, interpret and convert the code and then displays it as a website to the user.

The URL is a simple name of a website e.g. and once the user types it in the address bar of the browser, it with the help of DHCP locates the web server associated with that specific URL and fetches all of the informational data and presents it in a form of a webpage or a multimedia file.

These days, because of the increasing trend of accessing internet from cell phones and increased penetration of smart phones, the browsers are matching the trend and are developing mobile versions. Most popular browsers in the current times, such as Google Chrome, Mozilla Firefox and Safari are the perfect examples of best mobile browsers which offer seamless user experience, responsive display, secure environment and a robust engine which is equivalent to fully featured browsers developed for computers.

Hope this helps

The PushYourRank Team

Sunday, March 16, 2014

Automating Your Social Media: You've Worked HootSuite & TweetDeck But Should You Outsource Postings on Facebook Twitter and LinkedIN?

If you are trying to build an online presence and have not heard of HootSuite or are way behind.  These two platforms allow you to schedule tweets and post of Facebook Twitter and more!  They both have free versions and paid versions with more options.

The best way to describe these two platforms is not to describe it at all, go try it!!  Trust us, it is worth playing on for 30 minutes.  The question remains whether you should be outsourcing this work.

Experts disagree on the merits of farming out your social media monitoring. Real-time, constant monitoring is an absolute requirement for a responsible presence. The job demands a nuanced understanding of the customer and the brand, as well as knowledge of what events may be impacting the brand everywhere around the world, on every social platform where the brand lives.

Advocates of outsourcing contend that hired social media professionals can be loyal brand stewards, bring a greater attention to detail, and remain impervious to internal political battles that may impact the brand's reputation. But detractors claim that only experienced employees have the wherewithal to communicate with confidence and authority on brand issues by embodying the company culture and leveraging a vast network of workforce expertise.

I defend both points of view. Working with clients at PushYourRank and, I've learned: What it means to be proficient in social media monitoring and who is best equipped to do what.

I set up to supplement PushYourRank as a SEO and Social Media outsourcing company that makes it very easy for clients to embrace social media and have a strong voice on all your digital channels via automation.  The focus was to provide companies who see the value of the social connection, but are unable to dedicate employees to it on a full-time basis, a means to shine online.

But it's not so one sided all the time.  We take care of all the work, we optimize your messages, we monitor the reactions, and we reach out and respond directly with customers on your behalf.  But the more client input we have, the better.  I generally follow the process below when directing my clients:

Automating Social Media Outsourcing: The Process

  1. Choose your preferred plan: We offer 3 different plans to meet all of your needs: Starter/Premium/Pro
  2. Sign up for a 30-days trail with satisfaction guarantee: Test our service without any risk. We will assure social media traffic and return monthly and we are not done until you are completely satisfied with the results.
  3. Exchange relevant campaign data: You will complete a form with relevant data needed to start the campaign: Preferred starting date, definition of the social channel targets, names of competitors and so on.
  4. Campaign launches - 30 days: If needed, we will set up and design any social channels (Facebook, for example) for you. We will launch outreach campaign by targeting select social channels, and you will have the abilityto follow along. After 30 days, you will receive a detailed report about your campaign.
  5. Your decision: The campaign runs for 30 days. We are completely confident that you will love the service and the results. If you have any questions or wish to cancel at this time, we are happy to work with you and offer our money-back guarantee.

By following this process, my clients are effectively able to outsource there Social Media postings without sacrificing the quality of the content.

The bottom line, if you have 1 hour to spare a day and run a smaller operation, you can handle your own Social Media postings with HootSuite and/or TweetDeck.  But the option is around to make sure you have someone to call on when you need to expand promotions (and I am not alone).

As long as you respect the platforms you are on, automating the process of posting will lead to great return-on-investment.  This means you should NOT be using Twitter and Facebook to blast link after link of your website or product.  Do you watch the commercials on TV??  Well no one on Facebook wants to see your ad...rather, pose a question or launch a contest.  Same goes for twitter, generally those posting about something valuable or feeding people news or just great content get followers, likes, shares and retweets.

Hope this helps, check me out on Twitter @NicholasCoriano and if you have an opinion, comment, constructive criticism, agree or below and start the conversation.

A PushYourRank Exclusive 

Monday, March 10, 2014

Blog Mention

If you are involved in the world of blogging or online marketing, then you must learn about "blog mentions".  As Wiki would explain it;
A mention (also known as @replies or tagging, not to be confused with metadata tags or hashtags) is a means by which a blog post references or links to a user's profile. This may be done as a matter of getting the attention of (or drawing attention to) another user of a social networking or blogging service, as a matter of replying to the other user's post, or as a matter of "tagging" a user in a post (i.e., to say that "Jay Thompson was here"). As of 2012, no standard for mentioning a user in a blog post has been developed, and various approaches have been developed.
In the modern world of blogging, a "blog mention" simply refers to a log post where a website or user is named and linked.  For example, if in this post I said the best way to outsource your blog writing or automate your social media presence was through SEO Guru @NicholasCoriano ......that would be a "blog mention".

The theory is that once visitors or readers of a certain blog are on the post page, they can click on the links and be taken to the "blog mention" site.  The rise to prominence of Twitter from its launch in 2006 gave rise to using the At sign ("@") as a description for directing a public post to a particular user, especially for the purpose of replying to another user's post (i.e., "@janedoe"). Only after the usage of @ as a visual means of directing posts to specific users gained currency among Twitter users did Twitter developers begin to integrate the @ sign as a fundamental conversational tool on the site.  See Replies Are Now Mentions by Twitter to see how blog mentioning has progressed on the microblogging site.

Google has hopped on the game in a new way.  If you use Blogger to publish your blog, you can add a link to a Google+ profile or page when you want to mention someone in a post.

So how do you get your blog, website, twitter account or other social media account mentioned on another blog???  Well you can make friends with the blog owner, exchange blog post for blog post or just buy it.  Several blogs offer ways for you to get published on their blogs and freelance site like Fiverr offer plenty of blog owners willing to let you publish on their blog.

Hope this helps,