What is Cost per Impression (CPI)?

Cost per impression is a term used in Internet, online marketing.

Most companies that use the cost per impression method, or bloggers who write about the cost per impression method, usually abbreviate it as "CPI"

The term cost per impression refers to the amount of times an advertisement is seen by human eye balls, or buy a visitor online, and the cost related to that view. Is a service provider charges $1 per impression, then every time a view is made on your advertisements it will cost you $1. Thus the cost per impression, CPI, is $1

Cost per impression is a measuring tool used by advertising providers to measure how many people or impressions an advertisement has gained.

A website with traffic in essence has pageviews. A page on a website could have multiple advertisements on the right side bar, left sidebar, footer or header. If there are 4 ads, for example on the web page, each page view would be considered 4 impressions. This accounts for one impression per advertisement on the page.

The mathematical formula for CPI, or cost per impression is the Advertising cost ($) divided by the number of impressions or written:

Cost per impression ($)=Advertising cost ($)/ number of impressions

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Hope this was helpful,

The PushYourRank Team
Author: Nicholas Coriano

About The Author: Nicholas Coriano is an Entrepreneur, Web Developer, Social Media Marketer, SEO Consultant and the founder of this blog and The NewYorkWebsiteDesignCenter.com.  While developing websites for his own businesses and marketing his entrepreneurial ventures online, he began blogging useful tips and "how-to" articles on PushYourRank.com for reference purposes.  To retain Nicholas for help with your Website, Social Media, SEO or other online/technology needs, email PushYourRank@Gmail.com

About PushYourRank.com: PushYourRank.com (the Blog) is a blog that helps small businesses, start-ups, developers, amateurs website builders, bloggers and entrepreneurs develop their websites, their social media presence, their search engine optimization techniques and more ....online.  The Blog publishes articles about Ecommerce, Email Marketing and How To Make Money Online...as well as any topic that pertains to the Internet or Online.  If you need help developing a website, SEO or Social Media outsourcing, see NewYorkWebsiteDesignCenter.com, if you would like to advertise or have us publish an article on a certain subject, please email us at PushYourRank@Gmail.com