What is a Traffic Exchange?

A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic. It is similar to the autosurf concept with the exception that traffic exchanges usually use a manual rotation.

A traffic exchange website receives website submissions from webmasters that join traffic exchange networks. The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system. This increases the number of visitors to all the sites involved. Exchanges enforce a certain credit ratio, which illustrates the amount of websites the surfer must view in order to receive one hit through the program for their promoted website. Many sites offer the ability to upgrade one's membership level for a more equal credit ratio. As the viewers are all website owners or affiliates, it is possible that some might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way. Most traffic programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds. Some incorporate the use of captcha to ensure user interaction. Almost all traffic exchange programs are free, although many of them offer special features to paid members and offer credits for purchase. Almost all traffic exchange programs encourage users to build their own referral networks, which in turn increases the referrers' amount of credits. The traffic generated in a traffic exchange can be leveraged by using a downline builder to assist the user in building a referral network in the many different traffic exchanges. In practice, traffic exchange programs are generally used by small business owners or marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns.

Traffic Exchanges date back to the beginning of the web and were primarily used by organizations to share sites between employees. Viewers would rate pages in a similar fashion to the now popular social bookmarking phenomenon. When interesting websites were hard to find a traffic exchange for an organisation new to the web proved an invaluable tool. Circa 1994 traffic exchanges moved from corporate intranets to the web. In an effort to build communities the concept of rating pages was replaced with rewarding members for viewing. It was 1996 before traffic exchanges began to charge for traffic and around this time the concept changed from a tool for locating interesting sites to a commercial one. This change in direction resulted in increased popularity at the expense of the content which is now almost exclusively commerce.

Traffic Exchange vs. Bounce Rate
Most people use Traffic Exchange programs to increase their site visit rate. Traffic Exchange programs offer both the Auto and Manual Surf options with a timing of 10 to 60 seconds. An 'autosurf' program requires no human intervention to rotate the sites in the database, and is used primarily to inflate the total number of site hits. This practice is rather controversial as it may skew the results of website popularity. People's main reason behind joining a Traffic Exchange program is to promote products and services to like minded marketers. A factor which may negatively influence the ranking is the Bounce Rate. If a website or blog has a high bounce rate then it will be considered that people are not interested in the content. The Bounce Rate is calculated by the average rate a visitor stayed on the site. So whereas the Traffic Exchange sites increase the site visit rate, on the other hand they also increase the bounce rate.

Using Traffic Exchanges Effectively
The key to using traffic exchanges is understanding that the person will only be viewing your site for 10–20 seconds. Rather than sending the person to your website, you should be sending them to a specific advertisement designed for traffic exchanges. The most effective are squeeze pages or splash pages, which have a simple headline, description, and opt-in form for an autoresponder. Then the surfer can easily type their email address in and receive more information about your product or services at a later time.

Adsense on Traffic Exchanges
Google disallows using Adsense on Traffic Exchanges. Users who wish to advertise their websites on a traffic exchange but also have Adsense ads should create separate pages for advertising in traffic exchanges that do not have Adsense ads.


Auto Traffic Exchange – The word Auto gives you an idea of what it is all about. Yeah, it is easy and convenient; that is if you don't need your site seen or increase traffic to website at all. Auto traffic exchanges work without any human intervention. In other words you just join, submit your sites and open the auto surf page to run and rotate sites. Rotating sites will build credits even if you are not even looking at them. Then your credits can be used to rotate your posted sites in other users' desktops. One of the common things why some users utilize auto surf traffic exchanges is to boost visit stats, including Alexa stats. But the surf in Auto Traffic Exchanges virtually produces no human traffic or response.

Manual Traffic Exchange - Manual Traffic Exchange Sites work very similar to Auto Traffic Exchanges, but with one big difference. After you join and post your sites you are required to surf and see other users' sites in order to earn credits. Then you can use the credits earned to keep rotating your sites and get not only exposure from other real, live users Surfing, but also increase traffic to website. The advantage of manual traffic exchanges is that in some cases it may boost Alexa rank and because it is viewed by real living eyes. It can also increase traffic to website and even hit some sales. And because of its repetition it is #1 for launching new sites, programs and products, branding and creating buzz.

List to all traffic exchanges and receive over $10,000 hits for only $49.99.  These are all real people viewing your website, all hits come from manual traffic exchanges, and you dont have to worry about signing into different websites to increase your website hits.  We are always logged in to these traffic exchanges and adding your website is as easy as 1,2,3.  Orders will be executed within 24-48 hours after order is placed.

10,000 HITS for $49.99

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Hope this was helpful,

The PushYourRank Team
Author: Nicholas Coriano

About The Author: Nicholas Coriano is an Entrepreneur, Web Developer, Social Media Marketer, SEO Consultant and the founder of this blog and The NewYorkWebsiteDesignCenter.com.  While developing websites for his own businesses and marketing his entrepreneurial ventures online, he began blogging useful tips and "how-to" articles on PushYourRank.com for reference purposes.  To retain Nicholas for help with your Website, Social Media, SEO or other online/technology needs, email PushYourRank@Gmail.com

About PushYourRank.com: PushYourRank.com (the Blog) is a blog that helps small businesses, start-ups, developers, amateurs website builders, bloggers and entrepreneurs develop their websites, their social media presence, their search engine optimization techniques and more ....online.  The Blog publishes articles about Ecommerce, Email Marketing and How To Make Money Online...as well as any topic that pertains to the Internet or Online.  If you need help developing a website, SEO or Social Media outsourcing, see NewYorkWebsiteDesignCenter.com, if you would like to advertise or have us publish an article on a certain subject, please email us at PushYourRank@Gmail.com